This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...
Corporate Globalization has created a growing worldwide demand for guidance on how to apply the p...
Unser bisheriger Preis:ORGPRICE: 56,70 €
This book identifies and discusses the changes that integrated marketing communication (IMC) has ...
This book identifies and discusses the changes that integrated marketing communication (IMC) has ...
Corporate communications are now hugely important in the success of companies and organisations. ...
Unser bisheriger Preis:ORGPRICE: 53,50 €
Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth...
Corporate communications are now hugely important in the success of companies and organisations. ...
Unser bisheriger Preis:ORGPRICE: 53,50 €
All about today's IMC--what it is, what it means to you, and how to use it to power your organiza...