A compact overview of the most relevant concepts and developments in International Management. Th...
Die strategische Planung ist eine zentrale unternehmerische Aufgabe. Sie dient dazu, das Unterneh...
Autoren aus unterschiedlichen Disziplinen und Kulturkreisen stellen in 57 realen Fallstudien die ...
This book is devoted to the dynamic development of retailing. The focus is on various strategy co...
Strategic planning is an essential task that helps companies adapt to changes in the environment ...
Als Basisform der Erschließung ausländischer Absatz- und Beschaffungsmärkte gewinnt der grenz-übe...
The discussion about Multi-Channel-Systems in retail business might not be new - but it has gaine...
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
Die internationale Unternehmenstätigkeit hat insbesondere in den beiden letzten Dekaden des 20. J...
Retail Branding, also der Einsatz der Markenpolitik auf der Ebene der Verkaufsstellen von Einzelh...
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
The internationalization of the human society and mainly of the economy will continue. It will cr...
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
This book focuses on the development of strategies for the successful internationalization of lar...
This book focuses on the development of strategies for the successful internationalization of lar...
Fifteen years after its commercial launching, the Internet has become the second most imp- tant d...
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
A compact overview of the key concepts and main developments in International Management. Strateg...
La planification stratégique est une tâche entrepreneuriale importante. Elle permet à l'entrepris...
Der HandelsMonitor® Mega-Trends 2030+ stellt zwölf Mega-Trends vor, die die Handelslandschaft in ...