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  1. Brand Meaning Management Brand Meaning Management

    Brand Meaning Management

    Naresh K. Malhotra
    Emerald Group Publishing Limited
    05.05.2015

    Noted authors discuss how and why consumers identify with and become attached to brands and the c...

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    203,50 €
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  2. Consumer Behavior Consumer Behavior

    Consumer Behavior

    Deborah J. Macinnis
    Cengage Learning, Inc
    01.01.2017

    The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and a...

    Taschenbuch
    94,00 €
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  3. Brand Admiration Brand Admiration

    Brand Admiration

    C Whan Park
    Wiley
    03.10.2016

    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and co...

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    33,50 €
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  4. Brand admiration. Strategie di business per arrivare al cuore delle persone Brand admiration. Strategie di business per arrivare al cuore delle persone

    Brand admiration. Strategie di business per arrivare al cuore delle persone

    C. Whan Park
    Hoepli
    08.04.2022

    Brand Admiration illustra, con precisione accademica ed esperienza sul campo, come ottenere l'amm...

    Taschenbuch
    42,50 €
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  5. Consumer Behavior Consumer Behavior

    Consumer Behavior

    Wayne Hoyer
    Cengage Learning
    27.06.2023

    Hoyer MacInnis Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psycho...

    Taschenbuch
    327,50 €
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  6. The Brand Benefits Playbook The Brand Benefits Playbook

    The Brand Benefits Playbook

    Allen Weiss
    Benbella Books
    19.03.2024

    'Two of the world's leading experts on branding provide a strategic perspective on brand benefit ...

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    28,50 €
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