Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mea...

Review of Marketing Research is a publication covering the important areas of marketing research ...

A Chronology of Health Care Marketing Research is intended to begin to understand marketing issue...

An overview of what networks are and how they are used in marketing management practices is provi...

Social science data analysts have long considered the mediation of intermediate variables of prim...

The Handbook is organized in six major sections: The service setting, demand management, service ...

Part of a series which offers an interdisciplinary approach to the research and practice in servi...

Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where ...

Social Media Analytics and Its Applications in Marketing focuses on the intersection of three clo...

Reflections of Eminent Marketing Scholars is a collection of essays solicited from eminent and pi...

MARKETING MGMT LOOSE-LEAF VERS

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management...

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci...

Consumer Behavior