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17.09.2020Review of Marketing Research is a publication covering the important areas of marketing research ...
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01.12.1996
An overview of what networks are and how they are used in marketing management practices is provi...
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01.04.2008
Social science data analysts have long considered the mediation of intermediate variables of prim...
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19.11.1999
The Handbook is organized in six major sections: The service setting, demand management, service ...
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12.05.1997
Part of a series which offers an interdisciplinary approach to the research and practice in servi...
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12.11.2002
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management...
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02.08.2021
Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci...
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