Global Health continues to provide readers with a comprehensive, up-to-date and thought-provoking...

Chuck Palahniuk, America's premier transgressive novelist, enjoys a tremendous readership. Yet he...

An overview of popular literature from the early nineteenth century to the present day from a his...

From Greed to Grace is the story of one man's struggle to find his path through life from a meage...

Popular commercial fiction emerged in the nineteenth century, with serialised novels and sensatio...

With the success of Fight Club, his novel-turned-movie, Chuck Palahniuk has become noticed for ac...

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at...

Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening fora...

A fresh look at today's 'new' consumer marketplace from marketing guru Grant McCracken

Self reinvention has become a preoccupation of contemporary culture. In the last decade, Hollywoo...

Global Health, second edition, continues to provide readers with a comprehensive, up-to-date and ...