A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. ...

Aaker on Branding distills the most essential branding principles from David Aaker's extensive wo...

Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker M...

Aaker on Branding provides the principles of branding you need to know to create and manage stron...

Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen v...

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred...

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by ...

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred...

'Aaker on Branding' provides the principles of branding you need to know to create and manage str...

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on ...

A dozen management fads have come and gone in the past decade, but brand equity, first explored b...

Creating Signature Stories applies the power of storytelling-a key to any digital program-to stra...

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, r...

The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create ...

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched...

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your mark...

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, wi...

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a c...

Brand equity. La gestione del valore della marca

The book is a European adaptation of our current US book: Strategic Market Management, 9th editio...

Branding 20 principi per il successo

Il guru del branding David Aaker si sofferma con questo suo ultimo libro sul potere delle storie:...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed...

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Be...

In this long-awaited book from the world’s premier brand expert and author of the seminal work Bu...

Aaker, Güclü Markalar Yaratmakta Saturn, General Electric, Kodak, Healthy Choice, McDonalds ve di...

'Developing Business Strategies': Jetzt erscheint der Klassiker zur strategischen Planung in der ...

Aaker shows organizations how to introduce storytelling into their strategic messaging, and guide...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable ...

Her markanin hikayesi vardir. Kimi hikayeler ilginctir ama kisa sürede unutulur. David Aaker, imz...

Harika ürünler yapmak ve satmak artik yeterli degil. Amac devrimi, sirketleri satislari, karlilig...