The Consumer Insights Handbook

The Consumer Insights Handbook

In the past, sport, particularly football, has been defined as a male domain. Women's interest st...

When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romn...

This book examines the most prolific international women's football tournament-the FIFA Women's W...

In the past, sport, particularly football, has been defined as a male domain. Women's interest st...

This practical introduction to audience research shows students that conducting consumer research...

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in th...

This is the first book to explore the full significance of sport fans and fandom from an internat...

This book examines the most prolific international women¿s football tournament¿the FIFA Women¿s W...

This is the first book to explore the full significance of sport fans and fandom from an internat...

This authoritative one-stop resource provides a rich overview of the evolution and present state ...

This book takes a close look at the themes of media and communication in the context of the 2023 ...