The revision of this book presents a comprehensive overview of latest developments and trends in ...
This edited volume--sponsored by the SCP and similar to Schumann Thorson 'Advertising and the Wor...
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by th...
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychol...
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond t...
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychol...
The successful advertisers of the 21st century must understand the importance of diversity in Ame...
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.