David Ogilvy said of Scientific Advertising, 'Nobody should be allowed to have anything to do wit...

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Opt...

In this groundbreaking 1923 work, written after he retired as president and chairman of one of th...

Claude Hopkins est un des grands noms de la publicité. Il a transformé ce qui n'était que de la r...

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service -...

Claude Hopkins, the father of modern advertising techniques, believed that 'Advertising is salesm...

This book is not written as a personal history, but as a business story. I have tried to avoid tr...

The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertis...

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising ...

The time has come when advertising has in some hands reached the status of a science. It is based...

The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their phi...

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C...

The time has come when advertising has in some hands reached the status of a science. It is based...

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service -...

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising ...

'Scientific Advertising' is still regarded as one of the all-time great classics in advertising. ...

Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and ...

'My Life in Advertising' is an autobiography detailing the life of advertising genius Claude C. H...

Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and ...

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and...

'My Life in Advertising' is an autobiography detailing the life of advertising genius Claude C. H...

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and...

'Scientific Advertising' is a seminal book written by Claude C. Hopkins, a renowned advertising p...

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and...

'Scientific Advertising' by Claude C. Hopkins, first published in 1923, is a foundational text in...

'Scientific Advertising' by Claude C. Hopkins, first published in 1923, is a foundational text in...

The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their phi...

The time has come when advertising has in some hands reached the status of a science. It is based...

This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkin...

This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkin...

My Life in Advertising and Scientific Advertising

A founding father of modern advertising discusses the lure of telling a story, use of headlines a...

Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version prov...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C...

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising ...

The essential guidebook on how to make your marketing and advertising more profitable--faster.

My Life in Advertising

My Life in Advertising