This book reviews empirical and theoretical research on sustainable development in the context of...

This book reviews empirical and theoretical research on sustainable development in the context of...

Discusses tourist behavior from diverse cultural and geographical backgrounds. Topics address rel...

This edited volume invites readers to explore the convergence of tourism and digital marketing. I...

As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, cater...

As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, cater...

Regenerative tourism shifts the current approach to travel, focusing on minimizing negative impac...

Regenerative tourism shifts the current approach to travel, focusing on minimizing negative impac...

In the digital era, the concept of value co-creation evolved from a passive exchange to a dynamic...

In the digital era, the concept of value co-creation evolved from a passive exchange to a dynamic...

Strategic place marketing that uses natural resources and local assets to increase an organizatio...

Strategic place marketing that uses natural resources and local assets to increase an organizatio...

Sustainable branding, cultural intelligence, and co-marketing are effective strategies for global...

Sustainable branding, cultural intelligence, and co-marketing are effective strategies for global...