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  1. Consumer Tribes Consumer Tribes

    Consumer Tribes

    Avi Shankar
    Routledge
    26.11.2015

    Marketing and consumer research has traditionally conceptualized consumers as individuals- who ex...

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    197,00 €
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  2. Consuming Experience Consuming Experience

    Consuming Experience

    Antonella Caru
    Routledge
    07.12.2006

    Coving the 'hot topic' of the consumption experience in an accessible manner and from a unique in...

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    78,40 €
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  3. Consuming Experience Consuming Experience

    Consuming Experience

    Antonella Caru
    Routledge
    07.12.2006

    This book covers the 'hot topic' of the experiential consumption in an accessible manner and from...

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    270,50 €
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  4. Start-Ups and the Mobilization of Social Interactions Start-Ups and the Mobilization of Social Interactions

    Start-Ups and the Mobilization of Social Interactions

    Franck Barès
    Emerald Publishing Limited
    12.09.2022

    With this book comes a message that the authors have for management and entrepreneurship experts ...

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    36,60 €
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  5. Project Marketing Project Marketing

    Project Marketing

    Bernard Cova
    Wiley
    26.04.2002

    Project Marketing: Beyond Competitive Bidding is the first English language book that focuses spe...

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    Unser bisheriger Preis:ORGPRICE: 65,90 €

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