Customers are treated badly. Not all customers. Not always. But many are and often. Some customer...

The current crisis has rocked the financial system worldwide and has cast doubt on the effectiven...

This casebook provides students and academics in business management and marketing with a collect...

University branding has increased substantially, due to demands on universities to enrol greater ...

The purpose of this book is to measure the effects of homestay service quality, tourist satisfact...

The current crisis has rocked the financial system worldwide and has cast doubt on the effectiven...

There is a growing interest in firms' adoption of ethical and social marketing approaches among a...

The Dark Side of CRM is essential reading for students, researchers and practitioners interested ...

This casebook provides students and academics in business management and marketing with a collect...

University branding has increased substantially, due to demands on universities to enrol greater ...

El objetivo de este libro es medir los efectos de la calidad del servicio de alojamiento en casa ...

O objectivo deste livro é medir os efeitos da qualidade do serviço de homestay, satisfação turíst...

Das Ziel dieses Buches ist es, die Auswirkungen der Servicequalität von Gastfamilien, der Zufried...

Lo scopo di questo libro è quello di misurare gli effetti della qualità del servizio di homestay,...

L'objectif de cet ouvrage est de mesurer les effets de la qualité de service des séjours chez l'h...

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplina...

'This book significantly contributes to the international mosaic of applied linguistics and Engli...

'This book significantly contributes to the international mosaic of applied linguistics and Engli...

Amidst the transformative tides reshaping the realm of English language education, educators, res...

Amidst the transformative tides reshaping the realm of English language education, educators, res...

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...