The book focusses on exploring the behaviour of young consumers as individuals and societal membe...

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is ...

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to presen...

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organi...

'This book focuses on consumption activities of consumers in developing nations. Consumer behavio...

As marketing environment becomes more volatile in recent times, the need for businesses to have a...

Contemporary Issues in Marketing

Although one perspective depicts young consumers as vulnerable and passive in the marketplace sys...

As developing nations increase their consumption rate, their relevance in the global marketplace ...

Marketers have attracted criticism from advocates of marketing ethics for not giving equal attent...

Marketers have attracted criticism from advocates of marketing ethics for not giving equal attent...

This comprehensive textbook explores how technological developments and emerging technologies imp...

This comprehensive textbook explores how technological developments and emerging technologies imp...

This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can ...

This book focuses on exploring the dynamics of brands and branding in relation to individual cons...