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  1. Consumer Experiences and Emotion Management Consumer Experiences and Emotion Management

    Consumer Experiences and Emotion Management

    Avinash Kapoor
    Business Expert Press
    06.07.2015

    The purpose of emotion management is to build brand and create a sustainable competitive advantag...

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  2. Marketing in the Digital World Marketing in the Digital World

    Marketing in the Digital World

    Avinash Kapoor
    Business Expert Press
    08.12.2020

    The author explores and analyzes the digital and social media dynamics for virtual world, includi...

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    25,30 €
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  3. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

    Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

    Avinash Kapoor
    Business Science Reference
    04.10.2013

    Although social marketing is generally associated with communication activities and mass media, t...

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    181,60 €
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  4. Branding and Sustainable Competitive Advantage Branding and Sustainable Competitive Advantage

    Branding and Sustainable Competitive Advantage

    Avinash Kapoor
    Business Science Reference
    28.09.2011

    Successful brand building helps sustain relationships with consumers, creating long-term sustaina...

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    193,10 €
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