This brief, practical guide illustrates the most common kinds of business correspondence that a u...

Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative im...

In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S

Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for stud...

Humor permeates every aspect of society and has done so for thousands of years. People experience...

Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that ...

Bloom's Morning

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important con...

You and your students are invited to join the detective, Solomon Hunter, in his hunt for knowledg...

This volume explores the vast and endlessly growing subject of popular culture, mass culture, the...

When the cold war ended, many hoped it signified enhanced prospects for a more stable world

From their inception, video games quickly became a major new arena of popular entertainment. Begi...

In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S

This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan ...

This brief introductory textbook to the field of communication offers the advantages of Arthur As...

In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free l...

The island of Bali has long been characterized in the West as the last 'paradise' on earth, but t...

Die Laughing

Berger's slim, user-friendly volume on academic writing is a gift to linguistically-stressed acad...

Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences wit...

To be civilized involves, among other things, making, using, and buying objects. Although specula...

In this sociology textbook mystery novel, students can join Sherlock Holmes and Watson as they di...

This book deals with tourism, popular culture and daily life in Japan. It is written in an access...

In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from diffe...

This book offers a cultural studies approach to marketing and advertising and shows readers how s...

This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan ...

The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and J...

Three Tropes on Trump: A Textbook on Applied Marxism, Semiotics, and Psychoanalysis uses the term...

Now in its sixth edition, this book provides an accessible and entertaining overview of advertisi...

This comprehensive resource on mass communication theory is structured around the key conceptual ...

The island of Bali has long been characterized in the West as the last “paradise” on earth, but t...

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies...

Arthur Asa Berger's Deconstructing Travel is an engaging look into why people travel, examining t...

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important con...

The principle of self-government through political parties, the cornerstone of democracy, has com...

In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free l...

The principle of self-government through political parties, the cornerstone of democracy, has com...

This book, written in an accessible style and illustrated with drawings by the author and with ma...

What makes the 'self'? How is it created, defined, and transformed? Arthur Asa Berger's fascinati...

Just as a distinctive literary voice or style is marked by the ease with which it can be parodied...

This book provides a cultural studies analysis of Millennials and their impact on American cultur...

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture...

This book focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. The boo...

Just as a distinctive literary voice or style is marked by the ease with which it can be parodied...

This book, written in an accessible style and illustrated with drawings by the author and with ma...

When the cold war ended, many hoped it signified enhanced prospects for a more stable world. Howe...

This book offers a cultural studies approach to marketing and advertising and shows readers how s...

In this sociology textbook mystery novel, students can join Sherlock Holmes and Watson as they di...