Case Study Research reviews and applies the best literature on case study methods from several di...

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiven...

To understand international joint ventures (IJV) creation and management one has to know how cros...

Marketing Places and Spaces brings context to the forefront for advancing theory and management s...

What does it take to craft and maintain successful radical NPD programs? This book explains why b...

Volume 9, Tourists' and Customers' Behaviors and Evaluations, describes the benefits of taking a ...

Advances theory and offers tools for measuring value dimensions and strength. This work focuses o...

Presents answers to the following questions: how do tourists go about seeking high novelty and ye...

Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigg...

Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for impr...

This volume advocates accurate case outcome prediction that does not rely on symmetric modeling....

This book provides knowledge and skill-building training exercises in managing marketing decision...

This book covers theory and practice of competency and incompetency training. 'Incompetency train...

This volume advocates accurate case outcome prediction that does not rely on symmetric modeling....

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business...

Examines B2B decision making processes for software application development. This book provides D...

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applic...

Volume 23B includes two chapters covering problems and implementations of solutions in e-services...

The common thread of the five papers in this volume is that making sense and achieving deep knowl...

Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all ch...

The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network be...

This book describes tools that are useful for decision-makers to improve their understanding of w...

Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asi...

The volume examines unconscious and conscious cognitions occurring before, during and following v...

Examines how research tools affect theory advances in culture and tourism research. This title in...

Most universities do not teach meta-thinking so it is logical that company thinkers may not reall...

Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare prod...

Chapter 1 examines the relationships between absorptive capacity and effective knowledge manageme...

This new volume is a must for B2B scholars and executives.This volume is for readers who demand f...

Seeks to increase understanding and description of human behavior, conscious and unconscious mean...

Provides specific answers to hard questions about how to create valid metrics to measure the effe...

Provides in-depth understanding about business-to-business (B2B) and organizational relationships...

Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly ...

This book takes the reader beyond net effects and main and interaction effects thinking and metho...

Intended for marketing executives, new product service managers, and marketing research professio...

With the objective of reducing the high volume of bad practices in business research, this book o...

Read original first-person stories of problems, opportunities and outcomes with a multiple-choice...

This volume presents a collection of papers written by senior marketing scholars based on their p...

Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, an...

This book recognizes the uniqueness of the moment; the number of new users of e-services will dou...

The chapters in this volume provide tools and evidence useful for deep understanding of tourists'...

Offers skill-building case exercises written to improve your sensemaking abilities. This book dea...

This book covers theory and practice of competency and incompetency training. 'Incompetency train...

This book takes the reader beyond net effects and main and interaction effects thinking and metho...

Consumers' planned behavior is often very different to what is actually carried out. Consumer pla...

Consumers' planned behavior is often very different to what is actually consumed. Consumer plans ...

Planning and implementing successful tourism programs require in depth predictions of tourist beh...