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02.01.2018An essential introductory textbook that provides a comprehensive and student-friendly overview of...
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21.05.2020
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new an...
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13.05.2020
With limited budgets and resources, arts ventures are struggling to employ modern marketing metho...
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08.08.2022
Business Issues in the Arts is a text designed to address some of the most prescient business iss...
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08.08.2022
Business Issues in the Arts is a text designed to address some of the most prescient business iss...
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14.10.2022
Conventional business marketing often suggests that the primary function of business is to market...
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