Your step-by-step guide to creating your own digital marketing plan.From assessing a company and ...

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from socia...

Digital marketing changes the dynamics of traditional routes to market, augments conversations an...

Social media marketing has become indispensable for marketers who utilize social media to achieve...

Digital Business: Strategy, Management & Transformation covers all the essentials for understandi...

This textbook covers all the essentials for understanding and doing business in a digital world t...

Explore all aspects of digital marketing with this accessible guide which blends theory, research...

Explore all aspects of digital marketing with this accessible guide which blends theory, research...

This two-volume set is the first dedicated scholarly collection to consolidate the research, theo...

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digita...

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR...