This is the long awaited new edition of this pioneering marketing textbook. When the first editio...
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This textbook shows how cities, regions and countries adopt branding strategies similar to those ...
In today's increasingly complex tourism environment, decision-making requires a rounded, well-inf...
In today's increasingly complex tourism environment, decision-making requires a rounded, well-inf...
New approaches to tourism study demonstrate a notable 'critical turn' - a shift in thought that e...
This book brings together an explicit linkage between empirical and theoretical perspectives on t...
While contemporary popular discourses dismiss gender and feminism as pass, patriarchy and sexism ...