When societies worry about media effects, why do they focus so much on young people? Is advertisi...

From Donald Trump s use of Twitter, to social media mourning, to cyber-bullying: the evidence of ...

A fascinating student introduction to the popular subject of how the media influence young people...

Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intracta...

Picking up on some of the themes developed in his critically acclaimed book Understanding Audienc...

From Donald Trump s use of Twitter, to social media mourning, to cyber-bullying: the evidence of ...

This book provides a cultural history of cultivation theory, a North American mass communication ...

The history of audience research tells us that the relationship between the media and viewers, re...

Picking up on some of the themes developed in his critically acclaimed book Understanding Audienc...