Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question ...

Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question ...

Pricing can truly transform organizations. The impact of pricing on organizations is a result of ...

This book is the first to outline contemporary theories and best practices of documenting pricing...

This book provides practising executives and academics with the theories and best practices to pl...

As with executives and managers in so many other business functions, pricing specialists are bein...

Pricing and the Sales Force is the first book to link pricing strategy and the sales force togeth...

This new edition of Innovation in Pricing builds on the success of the first, examining the ways ...

The third in Hinterhuber and Liozu's successful pricing series, this book is essential reading fo...

Traditionellen Ansätzen der Unternehmensbewertung gelingt es immer noch zuwenig, die Strategie ei...

Value-based pricing - pricing a product or service according to its value to the customer rather ...

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and ...

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and ...

This new edition of Innovation in Pricing builds on the success of the first, examining the ways ...

This book provides practising executives and academics with the theories and best practices to pl...