Wissen, was kommt.
Erweiterte Suche

Grid  List

  1. Aggregate Advertising Expenditure in the U.S. Economy Aggregate Advertising Expenditure in the U.S. Economy

    Aggregate Advertising Expenditure in the U.S. Economy

    Alvin J. Silk
    Now Publishers Inc
    02.09.2021

    AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY provides evidence that over the period 2000...

    Taschenbuch
    79,60 €
    Print on Demand
    Alle Preise inkl. MwSt | Versandkostenfrei
  2. What Is Marketing? What Is Marketing?

    What Is Marketing?

    Harvard Business Review
    Harvard Business Review Press
    01.10.2006

    Sometimes you need more then a one-sentence answer. While the term marketing generally refers to ...

    Taschenbuch
    30,00 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  3. A Multiple-product Sales Force Allocation Model A Multiple-product Sales Force Allocation Model

    A Multiple-product Sales Force Allocation Model

    David Bruce Montgomery
    Creative Media Partners, LLC
    19.02.2018

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Taschenbuch
    16,00 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  4. Test-retest Correlations and the Reliability of Copy Testing Test-retest Correlations and the Reliability of Copy Testing

    Test-retest Correlations and the Reliability of Copy Testing

    Alvin J. Silk
    Creative Media Partners, LLC
    25.08.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    31,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  5. Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

    Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

    Alvin J Silk
    Creative Media Partners, LLC
    07.02.2018

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Taschenbuch
    14,00 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  6. What Is Marketing? What Is Marketing?

    What Is Marketing?

    Harvard Business Review
    Harvard Business Review Press
    01.10.2006

    Sometimes you need more then a one-sentence answer. While the term marketing generally refers to ...

    Gebunden
    60,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  7. A Multiple-product Sales Force Allocation Model A Multiple-product Sales Force Allocation Model

    A Multiple-product Sales Force Allocation Model

    David Bruce Montgomery
    Creative Media Partners, LLC
    11.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    29,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  8. Structure of Repeat Buying for new Packaged Goods Structure of Repeat Buying for new Packaged Goods

    Structure of Repeat Buying for new Packaged Goods

    Alvin J Silk
    Creative Media Partners, LLC
    07.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    29,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  9. A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys

    A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys

    Silk Alvin J
    Creative Media Partners, LLC
    05.05.2016

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    29,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  10. Small Group Theory and Marketing Research Small Group Theory and Marketing Research

    Small Group Theory and Marketing Research

    Harry L Davis
    Creative Media Partners, LLC
    06.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    31,00 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  11. Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders

    Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders

    David Bruce Montgomery
    Creative Media Partners, LLC
    05.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    25,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  12. The use of Preference and Perception Measures in new Product Development The use of Preference and Perception Measures in new Product Development

    The use of Preference and Perception Measures in new Product Development

    Alvin J Silk
    Creative Media Partners, LLC
    25.08.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    29,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  13. Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

    Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

    Alvin J Silk
    Creative Media Partners, LLC
    23.08.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    28,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  14. Recall, Recognition, and the Measurement of Memory for Print Advertisements Recall, Recognition, and the Measurement of Memory for Print Advertisements

    Recall, Recognition, and the Measurement of Memory for Print Advertisements

    Richard P. Bagozzi
    Creative Media Partners, LLC
    27.10.2022

    Recall, Recognition, and the Measurement of Memory for Print Advertisements

    Gebunden
    31,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  15. The Influence of Advertising’s Affective Qualities on Consumer Response The Influence of Advertising’s Affective Qualities on Consumer Response

    The Influence of Advertising’s Affective Qualities on Consumer Response

    Alvin J. Silk
    Creative Media Partners, LLC
    27.10.2022

    The Influence of Advertising's Affective Qualities on Consumer Response

    Taschenbuch
    16,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  16. Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

    Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

    Alvin J. Silk
    Creative Media Partners, LLC
    27.10.2022

    Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

    Taschenbuch
    15,00 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  17. The Influence of Advertising’s Affective Qualities on Consumer Response The Influence of Advertising’s Affective Qualities on Consumer Response

    The Influence of Advertising’s Affective Qualities on Consumer Response

    Alvin J Silk
    Creative Media Partners, LLC
    27.10.2022

    The Influence of Advertising's Affective Qualities on Consumer Response

    Gebunden
    31,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  18. Recall, Recognition, and the Measurement of Memory for Print Advertisements Recall, Recognition, and the Measurement of Memory for Print Advertisements

    Recall, Recognition, and the Measurement of Memory for Print Advertisements

    Richard P. Bagozzi
    Creative Media Partners, LLC
    27.10.2022

    Recall, Recognition, and the Measurement of Memory for Print Advertisements

    Taschenbuch
    16,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  19. Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

    Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

    Alvin J Silk
    Creative Media Partners, LLC
    27.10.2022

    Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

    Gebunden
    28,50 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  20. On the Reliability and Predictive Validity of Purchase Intention Measures On the Reliability and Predictive Validity of Purchase Intention Measures

    On the Reliability and Predictive Validity of Purchase Intention Measures

    Manohar U Kalwani
    Creative Media Partners, LLC
    09.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    28,00 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  21. Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

    Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

    David Bruce Montgomery
    Creative Media Partners, LLC
    09.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    28,00 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  22. Measuring Influence in Organizational Purchase Decisions Measuring Influence in Organizational Purchase Decisions

    Measuring Influence in Organizational Purchase Decisions

    Alvin J Silk
    Creative Media Partners, LLC
    09.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

    Gebunden
    28,00 €
    Besorgungstitel - wird vorgemerkt
    Alle Preise inkl. MwSt | Versandkostenfrei
  1. 1