The Olympic Games have become the definitive sports event, with an unparalleled global reach and ...
Marketing and the world of sport overlap in two main ways: in the marketing of sports related pro...
Marketing and the world of sport overlap in two main ways: in the marketing of sports related pro...
Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona's Olympic...
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful man...
The Olympic Games have become the definitive sports event, with an unparalleled global reach and ...
Unser bisheriger Preis:ORGPRICE: 70,30 €
Illustrated throughout with sport specific case studies this book presents a wide range of perspe...