Ein weltweit wegweisendes Werk.'Positioning' zählt heute zu den 100 wichtigsten Managementbüchern...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout-t...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...

Das Buch vermittelt umfassendes, anwendungsorientiertes Wissen im Bereich Humangenetik. Aufgrund...

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...

This hands-on guide begins at the point many grant seekers can identify with - rejection. Part On...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...

The first book to deal with the problems of communicating to a skeptical public, Positioning desc...

Dünya Capinda Bestseller Marka Yaratmanin 22 Kurali, Pazarlamanin 22 Kurali ve Markalarin Evrimi ...

Everyone knows that building your product or service into a bona fide brand is the only way to st...

Marka konusunda yazilmis en basit ve en ise yarayan kitaplardan biri.Zaten marka dediginiz nedir ...

Pazarlama devrimini atesleyen kitapDünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, i...

C'è un'unica cosa che rende il marketing di un brand efficace: riuscire a ritagliarsi uno spazio ...

Sol Beyinli Yönetimle Sag Beyinli Pazarlama Neden Anlasamaz.. Bu Konuda Ne Yapmak LazimMarka Yara...

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--...

What's the secret to a company's continued growth and prosperity? Internationally known marketing...

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over ...

Konumlandirma bir düsünce felsefesi olarak is, pazarlama ve marka dünyasinda bir devrim yaratmist...

En iyi pazarlama kitabinin yazari bir Harvardli akademisyen veya bir Fortune 500 CEOsu degildi. P...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...