By identifying major emergencies that have occurred in the hotel industry; investigating hotels' ...

Since the last few decades, the tourism and hospitality industry in the world generally and in So...

In the ancient world, health seekers traversed vast distances to pursue well-being. Fast forward ...

In the ancient world, health seekers traversed vast distances to pursue well-being. Fast forward ...

This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes...

In the digital age, the tourism industry faces the challenge of effectively marketing destination...

In the digital age, the tourism industry faces the challenge of effectively marketing destination...

In the era of Education 5.0, institutions face a pressing challenge: aligning educational policie...

In the era of Education 5.0, institutions face a pressing challenge: aligning educational policie...

The changing digital landscape has many organizations grappling with the challenge of adapting to...

The changing digital landscape has many organizations grappling with the challenge of adapting to...

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is ...

Intellectual property is a powerful tool in the tourism sector, often acting as a strong commerci...

Intellectual property is a powerful tool in the tourism sector, often acting as a strong commerci...

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is ...

As rural tourism continues to grow, managing the environmental impact, particularly solid waste, ...

Tracking tourism patterns and improving travel experiences have been revolutionized by innovative...

Tracking tourism patterns and improving travel experiences have been revolutionized by innovative...

As rural tourism continues to grow, managing the environmental impact, particularly solid waste, ...

As populations in rural areas grow and consumption patterns change, the challenges of managing wa...

As populations in rural areas grow and consumption patterns change, the challenges of managing wa...

'This book is for professionals who want to improve their understanding to explore the latest inn...

'This book is for professionals who want to improve their understanding to explore the latest inn...

Strategic Brand Management in the Age of AI and Disruption

'This book is an essential guide for navigating the complexities of modern brand management amid ...

This edited collection explores the intersection of tourism and entrepreneurship in the virtual m...

The rapid advancements in artificial intelligence (AI) and the emergence of the metaverse have tr...

The rapid advancements in artificial intelligence (AI) and the emergence of the metaverse have tr...